‘Customer is the King of the market’ this a well known fact by all the businessmen out there. The busying descision of a customer is depended on various factors such as liking, taste, fashion, necessity etc. But it is not possible to have a detailed study through these factors on each and every customer. A huge data base is present in the market which can be described and analysed for getting the proper reason of the cutomers likings and further hence can be utilised for deciding a perfect marketting mix. In this course the students will be taught ways to collect customer data and the methods in which the data can be sorted and analysed and the use of this data analysis in the real business.
Introduction to Customer Analytics
What is customer analytics.
The need and importance of customer analysis. The use of customer analysis in the real time business world. Why is it important to learn?